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Prithvi Tikku

$
120
/hr

PrithviTikku

I scale email and SMS for DTC brands, building retention programs and cleaning up the tech stack that's holding the lifecycle back.
Head of Retention
CRM Marketer
Retention director scaling email and SMS | Tipsy Elves, Sur la Table
Retention & CRM
United States
, 
Toronto
0 (0 Reviews)
Available
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PrithviTikku

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Overview

Prithvi, currently the Director of Retention & Lifecycle at Tipsy Elves, expertly drives revenue growth and optimizes tech stacks. He has a proven track record with brands like Sur la Table, where he launched and scaled an SMS program to a $1 million revenue channel within a year and revamped user acquisition systems for a 50% increase in revenue. At One Kings Lane, Prithvi orchestrated a seamless transition of email marketing in-house, trimming $500k in costs and achieving higher deliverability and revenue. His strategic collaborations align teams with business goals, providing predictable, impactful results.

Best Fit For
  • Brands with a messy retention tech stack
  • Companies scaling email and SMS programs
  • DTC brands whose lifecycle has stalled
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Selected Freelancer:

Prithvi Tikku

I scale email and SMS for DTC brands, building retention programs and cleaning up the tech stack that's holding the lifecycle back.

Head of Retention
CRM Marketer

Prithvi, currently the Director of Retention & Lifecycle at Tipsy Elves, expertly drives revenue growth and optimizes tech stacks. He has a proven track record with brands like Sur la Table, where he launched and scaled an SMS program to a $1 million revenue channel within a year and revamped user acquisition systems for a 50% increase in revenue. At One Kings Lane, Prithvi orchestrated a seamless transition of email marketing in-house, trimming $500k in costs and achieving higher deliverability and revenue. His strategic collaborations align teams with business goals, providing predictable, impactful results.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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