Pedro Rocha

I scale eCommerce brands internationally, launching new markets and managing the paid media investment behind the expansion.

<p>Pedro is a performance-driven strategist with a proven record of scaling e-commerce brands internationally. At Laskasas, he launched an e-commerce store that achieved six-figure revenue in its first year, and at Metyis, he managed multimillion-euro paid media investments. He excels in aligning technical execution with strategic vision to drive measurable growth.</p><p>In his work with a German supplement brand, Pedro identified a tracking error misreporting ROAS, corrected it, and reallocated budget to boost New Customer Acquisition by 40% while controlling costs. At SweetCare, he adeptly managed global advertising budgets, optimizing multi-channel campaigns to secure a competitive edge across international markets.</p>