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Pauline Tai

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100
/hr

PaulineTai

I scale paid search for eCommerce brands, rebuilding shopping campaigns and account structure to improve efficiency at six-figure monthly budgets.
Head of Growth
Paid Social Marketer
Paid Search Marketer
Paid search marketer scaling eCommerce budgets | Pier 1, Jaanuu
Marketing Strategy & Brand
United States
, 
Los Angeles
0 (0 Reviews)
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Overview

Pauline is a seasoned Paid Search Marketer with deep experience in eCommerce. She has scaled Pier 1’s $500k+ monthly budgets, doubling efficiency for sister brands like Linen N’ Things. At Primitive Skateboarding, she delivered a 26% ROAS lift within two months by overhauling shopping campaigns.

Best Fit For
  • Brands spending six figures a month on search
  • Companies with messy shopping campaigns
  • Retailers needing account structure rebuilt
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Selected Freelancer:

Pauline Tai

I scale paid search for eCommerce brands, rebuilding shopping campaigns and account structure to improve efficiency at six-figure monthly budgets.

Head of Growth
Paid Social Marketer
Paid Search Marketer

Pauline is a seasoned Paid Search Marketer with deep experience in eCommerce. She has scaled Pier 1’s $500k+ monthly budgets, doubling efficiency for sister brands like Linen N’ Things. At Primitive Skateboarding, she delivered a 26% ROAS lift within two months by overhauling shopping campaigns.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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