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Patrick Kelly

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180
/hr

PatrickKelly

I transform and grow values-driven CPG brands as a founder and consultant, from brand strategy through the product work that supports it.
Brand Marketer
Product Manager
Chief Marketing Officer
Founder and brand strategist for beauty and wellness CPG | Sigil
Marketing Strategy & Brand
United States
, 
Los Angeles
0 (0 Reviews)
Available
21-40

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PatrickKelly

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Overview

With over 15 years in consulting and creative leadership at prominent beauty, fashion, and wellness brands, Patrick excels in values-driven, high-performance CPG brand transformation and growth. As founder and CEO of Sigil, he scaled the award-winning, natural fragrance brand to a significant 6.5x revenue growth over three years, earning praise from major publications like Vogue and GQ. At Lanshin, Patrick's strategic overhaul of brand marketing led to a 60% increase in monthly revenue and doubled customer retention, showcasing his impact on channel optimization and market presence.

Best Fit For
  • Values-driven CPG brands scaling
  • Founders needing brand and product strategy
  • Fragrance and wellness brands growing revenue
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Patrick Kelly

I transform and grow values-driven CPG brands as a founder and consultant, from brand strategy through the product work that supports it.

Brand Marketer
Product Manager
Chief Marketing Officer

With over 15 years in consulting and creative leadership at prominent beauty, fashion, and wellness brands, Patrick excels in values-driven, high-performance CPG brand transformation and growth. As founder and CEO of Sigil, he scaled the award-winning, natural fragrance brand to a significant 6.5x revenue growth over three years, earning praise from major publications like Vogue and GQ. At Lanshin, Patrick's strategic overhaul of brand marketing led to a 60% increase in monthly revenue and doubled customer retention, showcasing his impact on channel optimization and market presence.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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