Pat Gibson

I run user acquisition and revenue optimization for eCommerce, apps, and DTC brands across Meta, Google, TikTok, and Reddit.

Growth Marketer with extensive experience managing over $200M in paid media spend across platforms such as Facebook, Google, TikTok, and Reddit, Pat drives scalable growth in user acquisition and revenue optimization for e-commerce, apps, and DTC brands. With a rich background in audience targeting and creative strategy, Pat has collaborated with major brands like Snapchat, P.F. Chang's, and Intel, facilitating sustainable growth at various business stages. Formerly Co-Founder of Rapchat, Pat scaled the app from zero to 15 million users, implementing data-driven strategies to achieve high ROI across campaigns.