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Pashmina DeShon

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$
95
/hr

PashminaDeShon

I scale Google Ads for high-growth eCommerce brands, running the paid search strategy that carries a business through funding stages.
E-Commerce Manager
Paid Search Marketer
Growth Marketer
Growth marketer scaling Google Ads | Tuckernuck, Daily Harvest
AI & Technology
United States
, 
Greensboro
0 (0 Reviews)
Available
11-20

Freelance

/hour

$000

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/month

$0000

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/session

$0

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PashminaDeShon

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Overview

Pashmina is a seasoned Growth Marketer with a proven track record in scaling Google Ads campaigns for high-growth companies like Tuckernuck and Daily Harvest, facilitating their progress from early to late-stage funding rounds. Currently leading growth initiatives at Bar & Cocoa, she has significantly contributed to making barandcocoa.com a top performer on Shopify. Previously, she ran a successful agency specializing in paid search marketing for various e-commerce and startup clients, leveraging her expertise to drive conversions and investor confidence.

Best Fit For
  • High-growth brands scaling Google Ads
  • Companies moving between funding stages
  • eCommerce brands building paid search strategy
Notable Experience
Brand Name
Position Title
YYYY - YYYY
Clients
Brand Name

Shopify
Klaviyo
Google Analytics
Google Search Console
Google Tag Manager
Google Merchant Center
Shopify Flow
Attentive
Canva
ClickUp
Elevar
Gorgias
Judge Me
Rebuy
Recharge
Shopify Plus
AfterSell
Claude

Marketing Operations
Marketing Strategy
Paid Search (Google & Bing)
Email Marketing
Growth Strategy
Digital Marketing
Social Media Marketing
Campaign Strategy
Campaign Management
Data Analytics
Conversion Rate Optimization (CRO)
Account Management

Food & Beverage
Health & Beauty
Subscription Boxes
Online Auctions & Marketplaces
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pashmina-profile-photo

Pashmina DeShon

I scale Google Ads for high-growth eCommerce brands, running the paid search strategy that carries a business through funding stages.

E-Commerce Manager
Paid Search Marketer
Growth Marketer

Pashmina is a seasoned Growth Marketer with a proven track record in scaling Google Ads campaigns for high-growth companies like Tuckernuck and Daily Harvest, facilitating their progress from early to late-stage funding rounds. Currently leading growth initiatives at Bar & Cocoa, she has significantly contributed to making barandcocoa.com a top performer on Shopify. Previously, she ran a successful agency specializing in paid search marketing for various e-commerce and startup clients, leveraging her expertise to drive conversions and investor confidence.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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