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Nina Lu

$
85
/hr

NinaLu

I build supply chain and operations technology for consumer businesses, launching the internal tools that let teams scale production and delivery.
Product Manager
Product manager building supply chain technology | HelloFresh, Mercedes
AI & Technology
United States
, 
Los Angeles
0 (0 Reviews)
Available
21-40

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$000

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NinaLu

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Overview

Nina is a Product Manager with extensive experience in building supply chain technology at HelloFresh, where she developed tools supporting Factor's scale to deliver over 2 million meals weekly. Her work includes launching tools for manufacturing data management, meal component planning, and execution tracking, collaborating with cross-functional teams to ensure successful adoption and global expansion. Previously, at Mercedes Benz, she enhanced the lead submission process, boosting automotive sales by over $140 million, and at IBM, she contributed to e-commerce and analytics solutions across various industries.

Best Fit For
  • Consumer businesses scaling production
  • Companies needing internal tools built
  • Brands with manual operational bottlenecks
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Nina Lu

I build supply chain and operations technology for consumer businesses, launching the internal tools that let teams scale production and delivery.

Product Manager

Nina is a Product Manager with extensive experience in building supply chain technology at HelloFresh, where she developed tools supporting Factor's scale to deliver over 2 million meals weekly. Her work includes launching tools for manufacturing data management, meal component planning, and execution tracking, collaborating with cross-functional teams to ensure successful adoption and global expansion. Previously, at Mercedes Benz, she enhanced the lead submission process, boosting automotive sales by over $140 million, and at IBM, she contributed to e-commerce and analytics solutions across various industries.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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