Niharika Jain

I turn data and audience insight into converting ad creative, bringing an ex-lawyer's analytical rigor to what most treat as gut feel.

<p>Niharika excels at transforming direct-to-consumer brands by blending data analysis, audience insight, and strategic positioning to create impactful creatives that boost conversions. With a background as a corporate lawyer, she brings a unique, analytical approach to creative strategy, ensuring logic underpins every concept. Niharika delivers comprehensive support, from crafting precise briefs to executing seamless launches, leveraging a network of UGC creators to enhance content delivery.</p><p>At Bare Bones, she implemented a repeatable creative engine, leading to a 700% revenue increase and a 13x surge in ad spend. For EMF Harmony, her structural overhaul resulted in a 40% rise in profitable ad spend by aligning creative with audience intent. At BioPower Pet, her strategic focus on narrative clarity and differentiation led to a 54% uplift in year-over-year revenue, establishing a robust communication framework for the brand.</p>