Nicole is a seasoned senior marketing strategist specializing in app growth and omnichannel performance. Most recently, she spearheaded the global app marketing for Audible, creating a program from the ground up that became the top revenue driver, generating $175M in incremental revenue within 1.5 years. Her strategic integration of AI into campaign workflows significantly scaled subscription growth and enhanced operational efficiency.With a strong foundation in retail, Nicole has a track record of boosting digital engagement. At Macy’s, she revolutionized the retention strategy, increasing app revenue per install by 1,727% and expanding the known customer base substantially. At Clinique, she introduced user-generated content on product pages, now an industry benchmark.Nicole excels in go-to-market strategy, lifecycle messaging, ASO, and funnel optimization. Her ability to translate strategy into action empowers brands to significantly enhance app launches, retention, and cross-channel growth.