I'm a brand and growth strategist, copywriter, and creative partner with 15+ years helping retail, lifestyle, and consumer brands figure out what to say, how to say it, and how to make it resonate through sales.

I've led copy and editorial for retailers (Anthropologie, Ulta Beauty, M.Gemi), start-ups (JubileeTV, Frontlands), and femtech (Cofertility) , working at the intersection of brand storytelling, creative direction, and commerce.

Here's where I can help:

1. Brand Voice & Messaging: Brand positioning, voice & tone guidelines, messaging frameworks, storytelling
2. Website & E-commerce Copy: Website audits, homepage / landing page copy, product storytelling, conversion-focused rewrites
3. Email & Lifecycle Marketing: Welcome flows, nurture sequences, promotional campaigns, retention messaging
4. Campaigns & Content: Creative concepts, campaign messaging, paid social, editorial content, launch copy
5. Fractional Copy Leadership: Senior-level creative direction, copy team support, editorial oversight, messaging strategy

I love the big-picture thinking that goes into building a brand, but I'm equally happy getting into the weeds of a headline, email, or particularly tricky piece of copy.

The best fit: Brands looking for a strategic creative partner who can establish clarity and connect the dots between brand and growth, without sacrificing either.

Portfolio: www.nicoleprince.com