I’m a fractional CMO and brand marketer who helps product-based brands get clear on who they are, how they price, and where to grow.

Before going independent, I spent eight years at Bvlgari (LVMH), where I led marketing and communications for Bvlgari Fragrances across 6 countries and Travel Retail, owning a $10M+ budget and P&L and a team of 7. I repositioned a mass-market brand into a luxury, niche maison by treating positioning, pricing, and distribution as one decision. Earlier, I led product launches at Tom Ford Beauty and product development for Clinique Travel Retail, a $30M business, both with The Estée Lauder Companies.

I help brands with:

1. Positioning, pricing, and assortment strategy
2. Go-to-market and launch planning
3. Marketing investment, budgets, and ROI
4. Retail and wholesale partner negotiations
5. Team structure and agency leadership

Results:

1. Repositioned a brand from $86 to a $525 best-seller, flipping the mix of business to high-end and growing store productivity 5x on 3,000 fewer doors
2. Delivered +10% topline and +8% Cash Operating Profit across 6 countries and Travel Retail
3. Reallocated trade investment for higher ROI and drove +12% sell-out growth with national retail partners

I work directly with founders and leadership teams and stay hands-on. I’m open to part-time, project-based, and interim work.

If you need senior brand leadership without a full-time hire, let’s talk.I’m a fractional CMO and brand marketer who helps product-based brands g