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Nicole Carullo

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90
/hr

NicoleCarullo

I write copy and build brand strategy for luxury and lifestyle brands, whether launching something new or refining an established voice.
Copywriter
Brand Marketer
Copywriter and brand strategist for luxury | Dior, De Soi
Creative
United States
, 
Brooklyn
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Available
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NicoleCarullo

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Nicole is a seasoned copywriter and brand strategist with five years of experience elevating luxury F&B and lifestyle brands. She currently crafts digital marketing copy for Dior and has authored pieces for Eater and mindbodygreen. Known for her ability to both launch emerging brands and refine established voices, Nicole expertly navigates between strategic brand development and precise copy execution.

In her role with De Soi, she led the brand identity development alongside Katy Perry and Morgan McLachlan, translating the French ethos of balanced pleasure into a compelling brand voice and positioning. Her efforts for the January 2022 launch powered swift consumer adoption and garnered featured coverage in Vogue, Elle, and Domino.

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  • Luxury and lifestyle brands launching
  • Companies refining an established brand voice
  • Food and beverage brands needing copy
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Selected Freelancer:

Nicole Carullo

I write copy and build brand strategy for luxury and lifestyle brands, whether launching something new or refining an established voice.

Copywriter
Brand Marketer

<p>Nicole is a seasoned copywriter and brand strategist with five years of experience elevating luxury F&B and lifestyle brands. She currently crafts digital marketing copy for Dior and has authored pieces for Eater and mindbodygreen. Known for her ability to both launch emerging brands and refine established voices, Nicole expertly navigates between strategic brand development and precise copy execution.</p><p>In her role with De Soi, she led the brand identity development alongside Katy Perry and Morgan McLachlan, translating the French ethos of balanced pleasure into a compelling brand voice and positioning. Her efforts for the January 2022 launch powered swift consumer adoption and garnered featured coverage in Vogue, Elle, and Domino.</p>

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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