Nicole Heriman

I build influencer and ambassador programs for consumer and tech brands, creating partnerships that drive growth rather than just reach.

<p>Nicole is an accomplished influencer marketer and the founder of Authentic Influence, specializing in building strategic partnerships that drive brand growth. With over eight years at Sony, she spearheaded groundbreaking influencer campaigns in digital imaging and audio, establishing significant ambassador programs that propelled Sony's market presence and cultural relevance, including achieving the #1 market share in mirrorless cameras and generating over 200M annual organic views.</p><p>Her consultancy has successfully translated enterprise-level strategies to high-growth startups like HeyGen, where she instituted an always-on influencer strategy for the AI video platform, achieving over 4 million organic views in three months. Nicole excels at crafting long-term influencer relationships that enhance brand visibility, trust, and measurable business impact.</p>