– CRO Specialist, UI/UX Designer, Shopify Developer (10+ years) – Fox Racing · Bell · Giro · Vans · CamelBak · and more – Custom themes, design systems, and conversion rate optimization – A/B testing, funnel analysis, and user research – UI/UX from wireframe to launch – Page-speed and performance optimization – Front-end development and Shopify integrations Nico is a Shopify developer, UI/UX designer, and CRO specialist who builds and optimizes high-performing ecommerce experiences for leading action sports and DTC brands. He has worked with Fox Racing, Bell Helmets, Giro Snow, Vans, and Camelbak, as well as fast-growing direct-to-consumer brands like Posh Peanut- spanning custom theme development, design systems, and conversion rate optimization. Nico specializes in the intersection of design and code: translating brand identity into fast, intuitive storefronts and identifying the UX friction quietly costing brands sales. His approach favors clean, maintainable builds over bloat, and design decisions grounded in how people actually shop. Nico is passionate about building elevated experiences that convert and redefining what ecommerce can be.