Nesto Rivas

I build paid social strategy for brands from startup to enterprise, aligning performance insight with the creative execution behind it.

Nesto is a skilled senior paid social strategist known for driving customer acquisition and measurable outcomes for brands, from startups to enterprises. With a performance and creative-led approach, Nesto develops comprehensive paid social strategies that align performance insights with creative execution. Notably, while managing nearly $2 million in ad spend for Ritual, he achieved an 85% increase in ROAS, delivering a 70% revenue lift through strategic campaign restructuring and product segmentation. By focusing on both immediate ad performance and broader business impact, Nesto continually identifies opportunities for sustainable growth.