Natasha Hall

I lead growth strategy and creative direction for eCommerce brands, building the frameworks that raise conversion rates and ROAS.

<p>Natasha is a seasoned Growth Marketing Strategist and Creative Director with a solid track record in enhancing marketing performance for e-commerce brands through data-driven strategies. She has successfully led creative teams and implemented frameworks that boosted conversion rates by up to 40% and improved ROAS by an average of 2.5x. Her expertise includes creative direction and performance marketing across major platforms such as Meta, TikTok, and Google.</p><p>In her role as Performance Creative Lead at Overtime, Natasha developed a data-driven strategy that increased ROAS for youth sizes by 75%, leveraging insights from parent-focused messaging to double revenue forecasts. At FormHealth, she revolutionized creative strategy by introducing authentic storytelling, which increased qualified leads by 125% and reduced cost per lead by 43%, while expanding into new market segments. Natasha is adept at merging creative vision with performance metrics to deliver impactful business results.</p>