With over a decade of experience, Myriam excels in retention and lifecycle marketing, driving growth for DTC, subscription, wellness, telehealth, and eCommerce brands. She has successfully enhanced customer retention and increased lifetime value for brands like Quay Australia, RYZE Mushroom Coffee, and IVIM Health through strategic CRM optimization, lifecycle strategy, and retention-focused marketing. Myriam is adept at aligning teams to establish scalable systems that reduce churn, improve customer engagement, and sustain profitable growth, making her an invaluable asset to fast-growing brands.