Monika Rao

I lead paid media and growth strategy for consumer brands, combining marketplace and app experience with hands-on execution as a founder.

Monika, an MBA candidate from UT McCombs, co-founded Cold Cycle Coffee while consulting for e-commerce businesses. As CMO, she combines strategic vision and hands-on execution. Her previous roles include leading Paid Media strategy at OpenTable, orchestrating international campaigns and boosting booking volume by 20% YoY. At DoorDash, she directed paid media strategies for new product launches, achieving a 98% reduction in cost per order. At STEEZY Studio, she enhanced subscriber acquisition, improving the LTV:CAC ratio by 25%. Monika thrives on cross-functional collaboration and impactful growth strategies.