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Monica Grohne

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125
/hr

MonicaGrohne

I build retention for subscription CPG brands through email and SMS, as a founder who has scaled a consumer brand from $500K to seven figures.
CRM Marketer
Head of Retention
Founder and retention marketer for subscription CPG brands
Retention & CRM
United States
, 
Jackson
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MonicaGrohne

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Overview

Monica, founder and CEO of Marea Wellness and principal at MMG Marketing, specializes in retention strategies for subscription-based CPG brands through targeted email and SMS campaigns. As the former Director of Marketing at Rex Specs, she was instrumental in scaling the company from $500K to multi-7 figures in under two years. Her expertise in optimizing customer journeys and enhancing community engagement has delivered measurable improvements, such as reducing churn by 6% and boosting add-on revenue by 8% for Bird&Be.

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  • Subscription CPG brands building retention
  • Founders who want a founder's perspective
  • Brands scaling email and SMS revenue
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A/B Testing
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Monica Grohne

I build retention for subscription CPG brands through email and SMS, as a founder who has scaled a consumer brand from $500K to seven figures.

CRM Marketer
Head of Retention

Monica, founder and CEO of Marea Wellness and principal at MMG Marketing, specializes in retention strategies for subscription-based CPG brands through targeted email and SMS campaigns. As the former Director of Marketing at Rex Specs, she was instrumental in scaling the company from $500K to multi-7 figures in under two years. Her expertise in optimizing customer journeys and enhancing community engagement has delivered measurable improvements, such as reducing churn by 6% and boosting add-on revenue by 8% for Bird&Be.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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