I’m Molly, a social media strategist and founder of Good Sense Social. I help brands figure out what they want to say, why people should care, and how to bring that to life on social.

My work spans social strategy, content development, and full brand management. I can build the plan, partner with your team to execute it, or take on the day-to-day work of running your presence.

My background is as a social lead at agencies, where I learned to connect business goals with creative ideas and the practical work required to make them happen. Through Good Sense Social, I bring that experience to brands that need both strategic thinking and hands-on support. My experience includes both consumer and B2B brands in food/CPG, entertainment/media, and fashion, among others.

I’m especially useful when your social presence needs a clearer direction, your content isn’t reflecting what makes your brand compelling, or your team needs an experienced partner to keep things moving.

I take the time to understand your business, develop a distinct point of view, and build a plan that fits your goals and resources. I care about making content people want to spend time with—and giving every piece a purpose beyond filling the calendar.

Lake make something together.