Mirko Marchesin

I run performance creative across Meta, Google, and TikTok, building the cross-channel campaigns that lift CTR while cutting CPA.

<p>Mirko is a skilled Performance Creative Lead with a strong focus on scaling digital growth through innovative creative strategies. At Fabletics, he led cross-channel marketing campaigns on platforms like Meta, Google, and TikTok, driving a 30% increase in CTR and a 20% reduction in CPA. His efforts in optimizing creative workflows and integrating AI tools have significantly enhanced delivery speed and campaign output.</p><p>Previously at Teleperformance for Google, Mirko improved Google Ads campaigns, boosting conversion rates by 15% and decreasing CPC by 18%. His strategic insights and creative feedback were instrumental in aligning visuals with user intent. Additionally, at Lifting Group, Mirko's work with Nutralie resulted in a 25% lift in sales and a 20% reduction in CAC, highlighting his ability to drive sustainable growth through targeted creative messaging.</p>