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Mike Tolkson

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85
/hr

MikeTolkson

I launch and scale eCommerce businesses as a co-founder and operator, from digital operations through the automation that keeps it lean.
E-Commerce Manager
eCommerce specialist and Stix Golf co-founder | Performance Golf
AI & Technology
United States
, 
St. Charles
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MikeTolkson

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Overview

**Mike is an e-commerce specialist adept at launching and scaling successful online businesses.** He co-founded a golf equipment startup, Stix Golf, where he led digital operations from inception, securing Series A funding. Mike's expertise in optimizing conversion and implementing strategic automation has driven millions in revenue across multiple 8-figure platforms.

**His strengths include funnel optimization, merchandising, and data-driven growth strategies.** Mike efficiently manages the complete e-commerce lifecycle, from platform design to execution, specializing in Shopify Plus and Magento. He transforms e-commerce potential into growth with a hands-on, results-oriented approach, perfect for launching new ventures or scaling existing operations.

Best Fit For
  • Founders launching an eCommerce business
  • Companies wanting operations automated
  • Brands scaling digital operations lean
Notable Experience
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Adobe Commerce (Magento)
Adobe Photoshop
Asana
Attentive
Bronto
Canva
Constant Contact
Excel
Figma
Google Analytics
Google Data Studio
Google Tag Manager
Gorgias
Help Scout
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Lucky Orange
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Monday
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Rebuy
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Customer Experience
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Dashboard Creation
Email Marketing
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Sports & Outdoor Equipment
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Selected Freelancer:

Mike Tolkson

I launch and scale eCommerce businesses as a co-founder and operator, from digital operations through the automation that keeps it lean.

E-Commerce Manager

<p>**Mike is an e-commerce specialist adept at launching and scaling successful online businesses.** He co-founded a golf equipment startup, Stix Golf, where he led digital operations from inception, securing Series A funding. Mike's expertise in optimizing conversion and implementing strategic automation has driven millions in revenue across multiple 8-figure platforms.</p><p>**His strengths include funnel optimization, merchandising, and data-driven growth strategies.** Mike efficiently manages the complete e-commerce lifecycle, from platform design to execution, specializing in Shopify Plus and Magento. He transforms e-commerce potential into growth with a hands-on, results-oriented approach, perfect for launching new ventures or scaling existing operations.</p>

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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