Mike Lee

I run paid social for brands at serious scale, with two decades of media buying across fashion, healthcare, and consumer electronics.

Since 2004, Mike has excelled in the Interactive Advertising and Technology sector, specializing in Social Media Marketing and Advertising. With expert-level proficiency in paid social media advertising, he's managed over half a billion dollars in ad spend across major platforms, effectively impacting diverse industries including fashion, healthcare, and electronics. Notably, Mike established TechStyle Fashion Group’s Paid Social media program, growing annual spending from $20k to $50 million and expanding the initiative to cover four brands. His strategic acumen is further demonstrated through scaling a beverage brand's TikTok presence to drive over $1 million in ad spend and leading an activewear brand to maintain a 3X ROAS. Mike’s ability to collaborate with creative teams and lead media strategies has resulted in significant revenue growth and successful acquisitions.