Michael Wilson

I run paid social with a specialty in TikTok, building the scalable systems behind serious growth for consumer brands.

<p>Michael is a strategic paid social marketer and growth partner with over 7 years in the industry, specializing in TikTok for the past three. He has driven over $100M in brand attributions and helped companies achieve 8–15x growth through scalable systems and performance-driven strategies, working with brands like Dr. Squatch and Harry’s.</p><p>In one case, Michael transformed Seamoss's TikTok presence, achieving a 6 ROAS from an initial $25k ad spend and reaching $1M in sales on Black Friday. Another project yielded a 5X ROAS using targeted content enhancements for a post-Shark Tank brand. Additionally, he developed a growth strategy for a company that brought in $1.5M monthly through 70,000 affiliates with a 6X ROAS.</p><p>Michael’s approach focuses on empowering brands with the right people, processes, and precision execution.</p>