Michael OHagan

I drive DTC revenue for consumer brands across eCommerce and digital media, from paid acquisition through the SMS and email that keeps buyers.

With over 20 years of experience, Michael is a seasoned eCommerce and digital media executive. He drove significant revenue growth for JOI, a plant-based DTC company, and has been instrumental in expanding the reach and sales of Explorer Cold Brew. At Monastery, he successfully launched SMS and email strategies, resulting in substantial sales increases. Michael’s skills in paid media and CRM have consistently met or exceeded benchmarks for Chopt and Dos Toros, demonstrating his ability to enhance customer acquisition and retention across various platforms.