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Meredith Johnston

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70
/hr

MeredithJohnston

I write integrated campaigns and social content for consumer brands, developing the brand voice first so everything downstream stays consistent.
Copywriter
Content Creator
Content Marketer
Copywriter crafting integrated campaigns | Hint Water, Svedka
Creative
United States
, 
Los Angeles
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MeredithJohnston

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Overview

Meredith is a seasoned copywriter and social media expert with 8 years of experience in crafting integrated campaigns that elevate brand messaging through compelling storytelling. She significantly increased the efficiency of Hint's brand voice development by 60% and spearheaded high-performing paid social campaigns on TikTok and Instagram. At Upshot Agency, Meredith successfully launched Svedka's Premium Spiked Seltzer with the #FeelinMySeltz campaign, establishing a distinct brand voice. Additionally, her "We're here for you" campaign for Walden University secured new business by leveraging geotargeted ads to engage nurses effectively.

Best Fit For
  • Brands without a defined brand voice
  • Companies running integrated campaigns
  • Consumer brands needing social and campaign copy
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Selected Freelancer:

Meredith Johnston

I write integrated campaigns and social content for consumer brands, developing the brand voice first so everything downstream stays consistent.

Copywriter
Content Creator
Content Marketer

Meredith is a seasoned copywriter and social media expert with 8 years of experience in crafting integrated campaigns that elevate brand messaging through compelling storytelling. She significantly increased the efficiency of Hint's brand voice development by 60% and spearheaded high-performing paid social campaigns on TikTok and Instagram. At Upshot Agency, Meredith successfully launched Svedka's Premium Spiked Seltzer with the #FeelinMySeltz campaign, establishing a distinct brand voice. Additionally, her "We're here for you" campaign for Walden University secured new business by leveraging geotargeted ads to engage nurses effectively.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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