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Melissa Springer

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182
/hr

MelissaSpringer

I build marketing and CX teams for consumer brands, turning customer insight into strategies that improve both acquisition and experience.
Brand Marketer
Head of Retention
Head of Growth
Marketing and CX leader building teams | Amazon, Nike, Honda
Marketing Strategy & Brand
United States
, 
Seattle
0 (0 Reviews)
Available
11-20

Freelance

/hour

$000

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/month

$0000

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/session

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MelissaSpringer

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Overview

Melissa is a seasoned marketing and CX leader with executive experience at top-tier companies like Amazon and Nike. She excels in building and scaling teams to develop robust marketing and CX strategies, leveraging customer insights to drive measurable success. At Amazon, she optimized significant investments in creator marketing and spearheaded the national rollout of Amazon Care, establishing a strong foothold in the healthcare sector. At Nike, she led the North American membership program launch, surpassing key metrics and enhancing customer loyalty. Melissa is now seeking clients interested in exploring the intersection of marketing and AI.

Best Fit For
  • Consumer brands building marketing and CX teams
  • Companies with customer insight going unused
  • Brands improving acquisition and experience together
Notable Experience
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YYYY - YYYY
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Amazon Web Services (AWS)
Airtable
Asana
Appsflyer
Branch
Amplitude
Adobe Analytics
Braze
Canva
Figma
Google Analytics
Hootsuite
HubSpot
Salesforce Marketing Cloud
Kochava
Linktree
Optimizely
Marketo
Zapier

Artificial Intelligence
Attribution Modeling
Audience Building
Brand Marketing
Campaign Strategy
Campaign Management
Consumer Insights
Customer Experience
Conversion Rate Optimization (CRO)
Customer Acquisition Strategy
Data Insights
Digital Marketing
Experiential Marketing
Influencer Marketing
Product Management
Performance Marketing
Programmatic Marketing
Retention Strategy
User Testing
Content Marketing

Health & Beauty
Footwear
Digital Products
Consumer Technology
Agency
Healthcare
Mental Health & Wellness
3rd Party Retailers (Online & Physical)
Media & Entertainment

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Selected Freelancer:

Melissa Springer

I build marketing and CX teams for consumer brands, turning customer insight into strategies that improve both acquisition and experience.

Brand Marketer
Head of Retention
Head of Growth

Melissa is a seasoned marketing and CX leader with executive experience at top-tier companies like Amazon and Nike. She excels in building and scaling teams to develop robust marketing and CX strategies, leveraging customer insights to drive measurable success. At Amazon, she optimized significant investments in creator marketing and spearheaded the national rollout of Amazon Care, establishing a strong foothold in the healthcare sector. At Nike, she led the North American membership program launch, surpassing key metrics and enhancing customer loyalty. Melissa is now seeking clients interested in exploring the intersection of marketing and AI.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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