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Melissa Cricks

$
95
/hr

MelissaCricks

I scale lifestyle CPG brands across DTC and retail, building omnichannel strategies where brand positioning and revenue targets actually line up.
Chief Marketing Officer
Brand Marketer
Product Launch Manager
Brand marketer scaling lifestyle CPG | Who Gives a Crap, EyeBuyDirect
Marketing Strategy & Brand
United States
, 
San Diego
0 (0 Reviews)
Available
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MelissaCricks

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Overview

Melissa is a seasoned brand marketer with over two decades of experience in scaling lifestyle CPG brands across startup and established markets. She excels in creating omnichannel growth strategies that seamlessly align brand positioning with revenue goals, driving significant business impact. Melissa's strategic leadership in DTC expansion, retail launches, and innovative campaigns have delivered impressive results, such as a 30% YoY lift at Whole Foods and winning a prestigious B&T Award for Best Retail Media Campaign. She is seeking fractional CMO roles with wellness and lifestyle brands, focusing on strategic and commercial excellence.

Best Fit For
  • Lifestyle CPG brands selling across DTC and retail
  • Companies whose positioning and targets don't align
  • Brands planning omnichannel expansion
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Selected Freelancer:

Melissa Cricks

I scale lifestyle CPG brands across DTC and retail, building omnichannel strategies where brand positioning and revenue targets actually line up.

Chief Marketing Officer
Brand Marketer
Product Launch Manager

Melissa is a seasoned brand marketer with over two decades of experience in scaling lifestyle CPG brands across startup and established markets. She excels in creating omnichannel growth strategies that seamlessly align brand positioning with revenue goals, driving significant business impact. Melissa's strategic leadership in DTC expansion, retail launches, and innovative campaigns have delivered impressive results, such as a 30% YoY lift at Whole Foods and winning a prestigious B&T Award for Best Retail Media Campaign. She is seeking fractional CMO roles with wellness and lifestyle brands, focusing on strategic and commercial excellence.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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