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Melanie Edwards

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200
/hr

MelanieEdwards

I lead eCommerce and product for consumer brands, from platform migrations and subscription growth to the SEO that compounds behind it.
E-Commerce Manager
Product Manager
CRO Expert
eCommerce and product manager | ARMRA, OLIPOP, Graza
AI & Technology
United States
, 
Ann Arbor
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MelanieEdwards

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Overview

Melanie is a seasoned E-Commerce and Product Manager with over 13 years in the digital space. At OLIPOP, she boosted the subscription business by migrating platforms and enhancing program efficiency, leading to substantial growth. Her strategic SEO initiatives elevated the Domain Rating from 60 to 72, securing first-page Google rankings for key terms. Melanie's comprehensive roadmaps and integration strategies were pivotal in increasing OLIPOP’s monthly revenue fivefold, showcasing her impact on business success.

Best Fit For
  • Brands migrating subscription platforms
  • Companies growing subscription revenue
  • eCommerce brands building organic alongside
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Ahrefs
Asana
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Friendbuy
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Klaviyo
Rebuy
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Stay AI
Shopify
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Kno
Junip
SEMrush
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ChatGPT
Elevar
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Selected Freelancer:

Melanie Edwards

I lead eCommerce and product for consumer brands, from platform migrations and subscription growth to the SEO that compounds behind it.

E-Commerce Manager
Product Manager
CRO Expert

Melanie is a seasoned E-Commerce and Product Manager with over 13 years in the digital space. At OLIPOP, she boosted the subscription business by migrating platforms and enhancing program efficiency, leading to substantial growth. Her strategic SEO initiatives elevated the Domain Rating from 60 to 72, securing first-page Google rankings for key terms. Melanie's comprehensive roadmaps and integration strategies were pivotal in increasing OLIPOP’s monthly revenue fivefold, showcasing her impact on business success.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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