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Meg McMolnau

$
150
/hr

MegMcMolnau

I drive sustainable growth for DTC brands with full-funnel marketing weighted toward retention, improving ROAS and acquisition cost together.
Head of Growth
Chief Marketing Officer
Growth lead building full-funnel retention for DTC | PetFriendly
Marketing Strategy & Brand
United States
, 
Minneapolis
0 (0 Reviews)
Available
21-40

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/hour

$000

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MegMcMolnau

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Overview

Meg specializes in driving sustainable growth for DTC brands through strategic, full-funnel marketing with a focus on retention. At PetFriendly, she improved ROAS by 100% and reduced CAC by 34% through targeted channel optimization and strategic customer insights. At eyebobs, Meg’s leadership contributed to a successful private equity sale at 13x EBITDA, enhancing profitability with a 6.9 CAC-to-LTV ratio and a 650% blended ROAS. Her focus on data-driven decision-making and cross-functional team leadership consistently leads to brand growth and customer loyalty.

Best Fit For
  • DTC brands over-indexed on acquisition
  • Companies needing ROAS and CAC improved together
  • Brands wanting growth that actually lasts
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Shopify Plus
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Impact
Asana
Meta Business Suite
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Google Merchant Center
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Excel
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Sprout Social
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Apparel & Accessories
Pet Supplies
Subscription Boxes
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Dropshipping & Wholesale

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Selected Freelancer:

Meg McMolnau

I drive sustainable growth for DTC brands with full-funnel marketing weighted toward retention, improving ROAS and acquisition cost together.

Head of Growth
Chief Marketing Officer

Meg specializes in driving sustainable growth for DTC brands through strategic, full-funnel marketing with a focus on retention. At PetFriendly, she improved ROAS by 100% and reduced CAC by 34% through targeted channel optimization and strategic customer insights. At eyebobs, Meg’s leadership contributed to a successful private equity sale at 13x EBITDA, enhancing profitability with a 6.9 CAC-to-LTV ratio and a 650% blended ROAS. Her focus on data-driven decision-making and cross-functional team leadership consistently leads to brand growth and customer loyalty.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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