Maya Shaff

I build brand and influencer strategy for DTC brands, connecting cultural relevance to the performance metrics the business runs on.

<p>Maya is a seasoned brand and influencer marketer adept at translating cultural relevance into tangible business growth. As the first brand-side marketing hire at a thriving DTC company, she built foundational brand and creator strategies that seamlessly connect storytelling with performance. Specializing in pivotal brand moments, Maya excels in crafting marketing roadmaps and influencer strategies, ensuring engagement drives demand and sales.</p><p>At Hatch, Maya overhauled the influencer program, transforming it from a transactional model to a robust driver of e-commerce growth. By introducing a structured creative system and leveraging creator-native formats, she significantly improved engagement, reducing CPA from $70 to the low $40s and making influencers the top-reported sales driver. Maya thrives as a strategic, hands-on partner, delivering frameworks that teams can scale and utilize effectively.</p>