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Max Summit

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MaxSummit

I lead brand and creative for lifestyle and performance brands as a fractional CMO, integrating brand storytelling with product strategy.
Chief Marketing Officer
Brand Marketer
Creative Director
Fractional CMO building brand and creative | On, lululemon, Athleta
Marketing Strategy & Brand
United States
, 
Boston
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MaxSummit

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Overview

Max Summit is a seasoned Brand and Creative Marketing leader with over 16 years in global strategy for top lifestyle, wellness, and performance brands such as On, lululemon, Athleta, and AdidasGroup. As a Fractional CMO and VP of Brand & Creative, Max excels in integrating brand storytelling with product strategy to drive growth. Notably, she enhanced On’s U.S. market presence, scaled lululemon’s ambassador program globally, and crafted SILA's brand identity, positioning it as a key player in the wellness space. Fluent in multiple languages, Max provides a strategic, culturally nuanced perspective in North America, LATAM, and Europe.

Best Fit For
  • Lifestyle and performance brands needing a CMO
  • Companies aligning brand story with product
  • Founders wanting senior creative leadership
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Max Summit

I lead brand and creative for lifestyle and performance brands as a fractional CMO, integrating brand storytelling with product strategy.

Chief Marketing Officer
Brand Marketer
Creative Director

Max Summit is a seasoned Brand and Creative Marketing leader with over 16 years in global strategy for top lifestyle, wellness, and performance brands such as On, lululemon, Athleta, and AdidasGroup. As a Fractional CMO and VP of Brand & Creative, Max excels in integrating brand storytelling with product strategy to drive growth. Notably, she enhanced On’s U.S. market presence, scaled lululemon’s ambassador program globally, and crafted SILA's brand identity, positioning it as a key player in the wellness space. Fluent in multiple languages, Max provides a strategic, culturally nuanced perspective in North America, LATAM, and Europe.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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