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Matthew Cowan

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85
/hr

MatthewCowan

I build ambassador and influencer programs for food and consumer brands, growing creator communities that drive steady customer acquisition.
Influencer Marketer
Social Media Manager
Partnerships Marketer
Influencer marketer building ambassador programs | HexClad, Campo Grande
Influencer, Affiliate & PR
United States
, 
Los Angeles
0 (0 Reviews)
Available
21-40

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MatthewCowan

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Overview

Matthew has over 9 years of expertise in influencer marketing, content strategy, and brand partnerships, driving significant business outcomes for food, lifestyle, and consumer brands. At HexClad, he led global influencer initiatives, growing their TikTok following from under 1,000 to over 130,000 and increasing customer acquisition by 12 percent monthly through strategic ambassador programs. Previously, at Gibson Overseas, he implemented content systems that increased direct-to-consumer revenue by 36 percent and achieved a 4.2x return on ad spend, while refining product strategies to enhance customer engagement.

Best Fit For
  • Food and consumer brands building creator communities
  • Companies needing steady creator-driven acquisition
  • Brands scaling ambassador programs
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Selected Freelancer:

Matthew Cowan

I build ambassador and influencer programs for food and consumer brands, growing creator communities that drive steady customer acquisition.

Influencer Marketer
Social Media Manager
Partnerships Marketer

Matthew has over 9 years of expertise in influencer marketing, content strategy, and brand partnerships, driving significant business outcomes for food, lifestyle, and consumer brands. At HexClad, he led global influencer initiatives, growing their TikTok following from under 1,000 to over 130,000 and increasing customer acquisition by 12 percent monthly through strategic ambassador programs. Previously, at Gibson Overseas, he implemented content systems that increased direct-to-consumer revenue by 36 percent and achieved a 4.2x return on ad spend, while refining product strategies to enhance customer engagement.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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