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MattHofman

I help brands scale and lead the teams responsible for making it happen. My background includes executive roles at Nexus, Kaged, and Applied Nutrition.
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CRO at Nexus | Former EVP at Kaged | Ecommerce & Growth | Fractional Leadership
Marketing Strategy & Brand
United States
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Coeur d'Alene
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MattHofman

Overview

I’m a growth executive with an operator’s perspective and more than 13 years of experience building consumer businesses. My work spans ecommerce, marketing, sales, and operations, with a focus on profitable growth and the organizational discipline required to sustain it.

I lead across strategy and execution, setting commercial direction, allocating resources, and holding teams accountable for performance. I bring a company-wide perspective to Amazon and DTC, connecting channel strategy with margins, customer retention, and operational capacity.

My background includes executive leadership at Kaged and Applied Nutrition, where I helped drive substantial ecommerce growth, as well as experience at Nutrabolt (C4 Energy) and Spreetail.

I am currently the Chief Revenue Officer at Nexus Brand Group, where I own revenue strategy and execution across the full client lifecycle, from business development through client retention.

I partner with founders and leadership teams on growth strategy, organizational performance, and expansion. My deepest industry experience is in supplements, sports nutrition, and health and wellness.

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