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Martin Forde

$
250
/hr

MartinForde

I get emerging CPG brands onto national shelves — building the sales strategy, buyer relationships, and launch plan that make a Walmart rollout work.
Head of Retail
Retail strategist launching CPG brands nationally | Dr. Squatch, Halo Top
Retail & Marketplace
United States
, 
Los Angeles
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Overview

Martin is a seasoned CPG expert specializing in retail strategy for emerging brands. With foundational experience at PepsiCo, Martin transitioned to impactful sales roles at leading startups like Halo Top, Genexa, and Dr. Squatch. As the first sales hire at Dr. Squatch, he crafted the retail strategy that propelled its national launch at Walmart, driving over $50M in sales in the first year and contributing to a dramatic increase from $20M to $380M in eCommerce sales. Martin excels in adapting successful strategies to support brand growth in retail channels.

Best Fit For
  • CPG brands preparing for their first retail launch
  • DTC-native F&B brands entering Walmart or Target
  • Emerging brands that need buyer relationships
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Martin Forde

I get emerging CPG brands onto national shelves — building the sales strategy, buyer relationships, and launch plan that make a Walmart rollout work.

Head of Retail

Martin is a seasoned CPG expert specializing in retail strategy for emerging brands. With foundational experience at PepsiCo, Martin transitioned to impactful sales roles at leading startups like Halo Top, Genexa, and Dr. Squatch. As the first sales hire at Dr. Squatch, he crafted the retail strategy that propelled its national launch at Walmart, driving over $50M in sales in the first year and contributing to a dramatic increase from $20M to $380M in eCommerce sales. Martin excels in adapting successful strategies to support brand growth in retail channels.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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