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Marina Carroll

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116
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MarinaCarroll

I run retention for 8- and 9-figure D2C brands, rebuilding segmentation and lifecycle flows to grow repeat purchases and Klaviyo revenue.
Head of Retention
CRM Marketer
Growth Marketer
Retention expert for 8- and 9-figure D2C | Caraway, BYLT Basics
Retention & CRM
United States
, 
San Francisco
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MarinaCarroll

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Overview

Marina is a seasoned retention expert with a strong track record in driving growth for 8 & 9 figure D2C brands. Her expertise spans agency and in-house roles, working with BYLT Basics, Caraway, Sand Cloud, and more. At Caraway, she achieved a 70% increase in Klaviyo-attributed revenue and significantly boosted repeat purchasers. By overhauling BYLT Basics' segmentation strategy, she generated $6.1M in incremental revenue. Marina excels in optimizing lifecycle flows, and her strategic approach to email and SMS marketing consistently delivers outstanding results.

Best Fit For
  • 8- and 9-figure D2C brands improving retention
  • Companies with weak list segmentation
  • Brands growing Klaviyo-attributed revenue
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Selected Freelancer:

Marina Carroll

I run retention for 8- and 9-figure D2C brands, rebuilding segmentation and lifecycle flows to grow repeat purchases and Klaviyo revenue.

Head of Retention
CRM Marketer
Growth Marketer

Marina is a seasoned retention expert with a strong track record in driving growth for 8 & 9 figure D2C brands. Her expertise spans agency and in-house roles, working with BYLT Basics, Caraway, Sand Cloud, and more. At Caraway, she achieved a 70% increase in Klaviyo-attributed revenue and significantly boosted repeat purchasers. By overhauling BYLT Basics' segmentation strategy, she generated $6.1M in incremental revenue. Marina excels in optimizing lifecycle flows, and her strategic approach to email and SMS marketing consistently delivers outstanding results.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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