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Maria Kikvidze

$
100
/hr

MariaKikvidze

I build email and SMS programs for consumer brands, pairing lifecycle marketing with the eCommerce optimization that supports it.
Head of Retention
CRM Marketer
E-Commerce Manager
Retention marketer building email and SMS | K18 Hair, Winky Lux
Retention & CRM
United States
, 
New York
0 (0 Reviews)
Available
11-20

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MariaKikvidze

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Overview

Maria is a seasoned ecommerce and retention marketing expert with over eight years of experience driving growth for consumer brands through lifecycle marketing, CRM strategies, and ecommerce optimization. At K18 Hair, she significantly boosted DTC revenue and customer retention by developing robust email and SMS programs, employing strategic ecommerce initiatives, and enhancing customer journeys. With previous roles at Winky Lux and Custora, Maria's expertise encompasses email/SMS marketing, retention strategy, and enriching the online shopping experience to elevate revenue and customer loyalty.

Best Fit For
  • Consumer brands building email and SMS
  • Companies needing lifecycle and site work together
  • Beauty brands growing repeat revenue
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Maria Kikvidze

I build email and SMS programs for consumer brands, pairing lifecycle marketing with the eCommerce optimization that supports it.

Head of Retention
CRM Marketer
E-Commerce Manager

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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