Madison Lee

I scale early-stage consumer brands as a founding operator, running eCommerce and growth across DTC, Amazon, and retail.

<p>Madison is a seasoned founding operator specializing in guiding early-stage consumer brands from initial traction to sustainable growth. With a proven track record of scaling a CPG brand from zero to $4M in annual revenue, Madison expertly manages ecommerce and growth strategy across DTC, Amazon, and retail. Madison excels in helping founders navigate critical $0–$3M growth stages, focusing on efficient budgeting, strategic fundraising, and scalable systems.</p><p>Madison's impactful strategies have driven significant results, including tripling conversion rates and achieving substantial customer retention. By crafting a balanced revenue mix and securing key retail placements, Madison ensures brand integrity and profitable expansion. With a lean team model, Madison provides high-quality execution, supporting growth while maintaining flexibility and preserving cash.</p>