Growth leader and operator with a track record of scaling DTC businesses across in-house and advisory roles. Combine strategic leadership with hands-on execution to drive growth through disciplined capital allocation, operational excellence, and long-term brand building.

Experienced in building and leading growth functions, advising consumer brands, and scaling agency operations. Expertise spans full-funnel acquisition, forecasting, go-to-market strategy, measurement, and business operations. Partner closely with executive teams to shape strategic priorities, develop high-performing teams, and translate complex data into actionable business decisions.

Bring a hypothesis-driven, data-informed approach grounded in experimentation, incrementality, and AI-enabled systems that strengthen execution, accelerate decision-making, and improve business performance.