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Lucas Gouveia

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100
/hr

LucasGouveia

I run paid social and full-funnel acquisition for consumer brands, building campaigns that combine SEO, influencer, and CRO with the ads.
Paid Social Marketer
Growth Marketer
Paid Search Marketer
Growth marketer running paid social | Cheers, MANUAL, Sam's Club
Paid Media
Brazil
, 
São Paulo
0 (0 Reviews)
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1-10

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$000

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LucasGouveia

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Overview

Lucas is a highly skilled Growth Marketer specializing in customer acquisition and currently making a significant impact at Cheers, the #1 alcohol-related supplement brand in the US. He drives growth through a strategic focus on Paid Social and is adept in developing and managing comprehensive campaigns using SEO, Influencers, and CRO strategies.

With a strong background from agency environments, Lucas excels in end-to-end growth initiatives, crafting data-driven strategies, and optimizing performance through detailed analysis. His work is characterized by a deep understanding of user behavior and testing methodologies, leading to sustained growth and enhanced business performance.

Best Fit For
  • Consumer brands wanting more than just ads
  • Companies combining paid, SEO, and influencer
  • Supplement brands building full-funnel acquisition
Notable Experience
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Meta Business Suite
Google Analytics
Google Data Studio
Mixpanel
Hotjar
Looker
Google Merchant Center
Shopify
Typeform
Northbeam

Paid Social
Meta Ads (Facebook & Instagram)
Paid Search (Google & Bing)
YouTube Ads
TikTok Ads
Twitter Ads
Creative Briefing
Creative Strategy
A/B Testing
Growth Strategy
Conversion Rate Optimization (CRO)
Attribution Modeling
Media Attribution
Influencer Marketing
Media Planning
Social Media Marketing
Content Creation (UGC)

Health & Beauty
Mental Health & Wellness
Subscription Boxes
Sexual Wellness
Healthcare
Online Gaming & Gambling
Apparel & Accessories
Travel & Experience Booking
Dropshipping & Wholesale
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$000

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Lucas Gouveia

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Selected Freelancer:

Lucas Gouveia

I run paid social and full-funnel acquisition for consumer brands, building campaigns that combine SEO, influencer, and CRO with the ads.

Paid Social Marketer
Growth Marketer
Paid Search Marketer

<p>Lucas is a highly skilled Growth Marketer specializing in customer acquisition and currently making a significant impact at Cheers, the #1 alcohol-related supplement brand in the US. He drives growth through a strategic focus on Paid Social and is adept in developing and managing comprehensive campaigns using SEO, Influencers, and CRO strategies.</p><p>With a strong background from agency environments, Lucas excels in end-to-end growth initiatives, crafting data-driven strategies, and optimizing performance through detailed analysis. His work is characterized by a deep understanding of user behavior and testing methodologies, leading to sustained growth and enhanced business performance.</p>

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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