Lubna Salah

I scale DTC and eCommerce brands through paid media, managing large budgets across platforms to improve ROAS and bring acquisition costs down.

Lubna is a seasoned performance marketing expert with over 15 years of experience in scaling DTC and e-commerce brands through data-driven growth strategies. She excels in managing large budgets and optimizing paid media across multiple platforms, achieving substantial ROAS improvements and lowering acquisition costs. Her work with brands like Bamboo Little, It’s a 10 Haircare, and HealthNet showcases her ability to drive significant revenue growth, enhance market presence, and improve efficiency through strategic campaign restructuring and audience modeling.