Lori Franze

I build loyalty and lifecycle programs for consumer brands, using personalization and onboarding design to lift acquisition and early activation.

Lori is a seasoned loyalty and lifecycle marketing executive with a track record of driving significant business growth through data-driven strategies. At AIR MILES, she redesigned the collector onboarding process, boosting digital acquisition by 70% and enhancing early activation. During her time at Indigo, she spearheaded the development of an AI-powered recommendation engine that transformed personalization efforts, enhancing conversion and engagement rates across digital channels. Collaborating with diverse teams, Lori ensures complex insights translate into clear, actionable strategies, consistently improving customer lifetime value.