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Lizette de Groot

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150
/hr

Lizettede Groot

I consult on growth for health and wellness eCommerce brands, focused on Meta and the creative strategy that makes the spend work.
Head of Growth
Brand Marketer
Paid Social Marketer
Growth consultant for health and wellness eCommerce | Your Super
Marketing Strategy & Brand
United States
, 
Montreal & Lisbon
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Lizettede Groot

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Overview

Lizette is a Growth Marketing Consultant specializing in ecommerce for Health & Wellness brands, focusing primarily on META and creative strategies. She previously drove performance marketing at Your Super, managing budgets over $2.5M, which contributed to over 300% global growth in 2019. In her work with Your Super and others, Lizette effectively scales ad spends while ensuring a strong ROAS and collaborates seamlessly with design and content teams to prioritize customer-centric creatives.

For SuperTeeth, she revamped email marketing strategies, improving design and personalization, which resulted in higher engagement and revenue attribution. Lizette’s strategic approach to growth ensures sustainable long-term success for her clients, emphasizing customer-first initiatives.

Best Fit For
  • Health and wellness eCommerce brands on Meta
  • Companies needing creative strategy behind spend
  • Brands scaling ad budgets efficiently
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Asana
Meta Business Suite
Kissmetrics
Google Analytics
Canva
Klaviyo
Shopify
Trello
Recharge
Typeform
Figma
Excel
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ChatGPT
Tableau
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Wix eCommerce
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Account Management
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Selected Freelancer:

Lizette de Groot

I consult on growth for health and wellness eCommerce brands, focused on Meta and the creative strategy that makes the spend work.

Head of Growth
Brand Marketer
Paid Social Marketer

<p>Lizette is a Growth Marketing Consultant specializing in ecommerce for Health & Wellness brands, focusing primarily on META and creative strategies. She previously drove performance marketing at Your Super, managing budgets over $2.5M, which contributed to over 300% global growth in 2019. In her work with Your Super and others, Lizette effectively scales ad spends while ensuring a strong ROAS and collaborates seamlessly with design and content teams to prioritize customer-centric creatives.</p><p>For SuperTeeth, she revamped email marketing strategies, improving design and personalization, which resulted in higher engagement and revenue attribution. Lizette’s strategic approach to growth ensures sustainable long-term success for her clients, emphasizing customer-first initiatives.</p>

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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