Liza is a Brooklyn-based freelance copywriter, with over 10 years of experience in the e-commerce space. While she specializes in supplements and wellness, she has worked with a wide variety of brands including apparel, beauty, and personal hygiene. Most recently, Liza was the sole copywriter at Love Wellness, a women's wellness brand with OB/GYN-developed and clinically-studied formulas. She owned copy across all channels, from email and SMS to website and packaging. Prior to Love Wellness, Liza was responsible for organic and paid social copy at Athleta. Liza also held a role as a copywriter at Liquid I.V., where she worked on 360-degree campaigns, from concept development to script writing and D2C communications. Before joining Liquid I.V., Liza spent over 2 years at Postscript, an e-commerce SMS marketing platform. There she built SMS strategies and composed campaign copy for brands big and small, such as Starface and Native. Liza is passionate about helping brands tell their stories and build authentic connections with their audiences to help drive long-term loyalty.