Liz Farris

I build CRM and lifecycle programs for B2B and B2C brands, using segmentation and upsell strategy to grow revenue and order value.

<p>Liz is a seasoned CRM and lifecycle marketing specialist with extensive experience driving growth across B2B and B2C sectors. At Huel, she achieved over $1M in monthly CRM revenue, delivering a 40% YoY growth and boosting average order value by 6% through targeted upsell strategies. Liz excels in segmentation and customer journey optimization, and has effectively led CRM strategies for brands like Shopify and John Varvatos.</p><p>In one notable project at Backstage, Liz tackled high churn rates by implementing a strategic campaign that reduced churn by 12% in two months, encouraging app adoption among web users. At John Varvatos, she successfully increased sales by 3x and achieved a 4x return on ad spend by diversifying target demographics and leveraging a persona-driven approach. Liz’s ability to develop lifecycle strategies and execute impactful campaign launches, including seasonal and retail events, underscores her expertise in enhancing customer engagement and driving business results.</p>