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Lisa Ingrassia

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150
/hr

LisaIngrassia

I build go-to-market strategy for startups and established brands, sharpening positioning until acquisition costs fall and lead volume rises.
Brand Marketer
Content Marketer
Full-stack marketer building go-to-market for startups | Amazon
Marketing Strategy & Brand
United States
, 
Seattle
0 (0 Reviews)
Available
11-20

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LisaIngrassia

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Overview

Lisa is a seasoned full-stack marketing expert with a strong background in developing go-to-market strategies for both established brands and startups. With 6 years at Amazon Retail and leadership roles in PropTech and B2B2C SaaS startups, she has consistently driven growth and efficiency in challenging markets. At Koppefield, Lisa's strategic insights and revamped positioning cut customer acquisition costs by 65% while doubling lead and booking volumes. Her past success at Made Renovation, contributing to a high 7-figure acquisition deal with The Home Depot, highlights her ability to leverage customer insights and storytelling for substantial business impact.

Best Fit For
  • Startups launching into a crowded market
  • Brands with high customer acquisition costs
  • Companies whose positioning isn't converting
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Asana
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Google Analytics
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A/B Testing
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Digital Products
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Selected Freelancer:

Lisa Ingrassia

I build go-to-market strategy for startups and established brands, sharpening positioning until acquisition costs fall and lead volume rises.

Brand Marketer
Content Marketer

Lisa is a seasoned full-stack marketing expert with a strong background in developing go-to-market strategies for both established brands and startups. With 6 years at Amazon Retail and leadership roles in PropTech and B2B2C SaaS startups, she has consistently driven growth and efficiency in challenging markets. At Koppefield, Lisa's strategic insights and revamped positioning cut customer acquisition costs by 65% while doubling lead and booking volumes. Her past success at Made Renovation, contributing to a high 7-figure acquisition deal with The Home Depot, highlights her ability to leverage customer insights and storytelling for substantial business impact.

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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