Lindsay McClelland

I build community-led consumer brands, turning product launches into events and running the brand and growth strategy that supports them.

Lindsay specializes in building community-led consumer brands with strong identities and deep connections. As VP of Marketing at Little Sleepies, she orchestrated brand and growth strategies, transforming product launches into events that drove significant revenue and customer engagement. Her strategic tiered launch model optimized resource allocation and ROI, while a robust customer feedback loop ensured products resonated deeply with the community. Through her career, she has led successful marketing efforts for women's activewear and wellness brands, fostering high-performing, values-driven teams. Her athletic background informs her disciplined and team-focused leadership style.