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Liddy Walseth

$
90
/hr

LiddyWalseth

I lead creative for consumer brands across the full omnichannel mix, building the campaigns that grow DTC as a share of total revenue.
Creative Director
Graphic Designer
Head of Creative leading omnichannel brand | Hint Water, Athleta, Olly
Creative
United States
, 
San Francisco
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21-40

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LiddyWalseth

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Overview

Liddy, as the Head of Creative at Hint Water, leads the team behind the brand's omnichannel strategy, significantly boosting direct-to-consumer sales to 40% of total revenue. Previously, at Olly Wellness, she launched a national multichannel campaign that increased brand awareness and surpassed the sales forecast by 20%. With expertise in consumer goods, beauty, and lifestyle sectors, Liddy excels in crafting design experiences that inspire and convert across all digital and retail platforms.

Best Fit For
  • Brands growing DTC as a share of revenue
  • Companies running omnichannel campaigns
  • Beverage and wellness brands building creative
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Selected Freelancer:

Liddy Walseth

I lead creative for consumer brands across the full omnichannel mix, building the campaigns that grow DTC as a share of total revenue.

Creative Director
Graphic Designer

Liddy, as the Head of Creative at Hint Water, leads the team behind the brand's omnichannel strategy, significantly boosting direct-to-consumer sales to 40% of total revenue. Previously, at Olly Wellness, she launched a national multichannel campaign that increased brand awareness and surpassed the sales forecast by 20%. With expertise in consumer goods, beauty, and lifestyle sectors, Liddy excels in crafting design experiences that inspire and convert across all digital and retail platforms.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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