Lee is a Chief Marketing & Commercial Officer who launches consumer brands into new markets and scales them on the numbers, US and UK.

Lee helps e-commerce brands with:

Launching in new markets (DTC plus Amazon and retail)

Building the full acquisition engine: paid, influencer, lifecycle, CRO

Retention and lifetime value, the growth lever most brands underuse

Unit economics: CAC, LTV, contribution margin, and whether it scales

Previously, Lee ran Tupperware's first direct-to-consumer business in its 75-year history, building the UK channel from zero to £12M by year two and creating a proprietary DRTV-plus-digital demand model that rolled out across 10+ international markets. At Beast Health, he launched the brand's first market outside the US to seven figures in year one, and rebuilt the retention engine on its eight-figure US business, lifting returning customers' share of revenue by around 30%. He also co-founded Subbly, a subscription commerce platform now used by tens of thousands of businesses across 55 countries.

Twenty years across home, health, and wellness. His one filter for every engagement: do the numbers work?