Leah Kircher

I build communication strategy and social for consumer brands, driving cultural relevance and shifting how a brand is perceived.

<p>Leah is a highly skilled marketing leader with 11 years of expertise in communication strategy, social media, and brand marketing. Her experience spans diverse verticals, including CPG, fashion, technology, and more, where she has effectively driven cultural relevance and brand perception.</p><p>In a campaign for Cupcake, Leah developed a strategy that leveraged Netflix's "Love is Blind" to connect with Zillennial audiences, resulting in 19 million organic video views and a sold-out product within 24 hours. For Cuervo, she crafted a UFC-inspired campaign that challenged negative perceptions, achieving a significant lift in quality perception and 4 million+ content views. Leah's strategic insight and collaborative leadership with integrated agency teams have consistently delivered impactful results for top brands.</p>